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The impact of psychological distance and construal level on consumers' responses to taboos in advertising
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10011876105
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Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of business research : JBR
142
(
2022
),
pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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