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Measuring the nonconscious : implicit social cognition in consumer behavior
Perkins, Andrew; Forehand, Mark; Greenwald, Anthony G.; … - In: Handbook of consumer psychology, (pp. 461-475). 2008
Persistent link: https://www.econbiz.de/10003716241
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The effect of start/end temporal landmarks on consumers' visual attention and judgments
Bi, Sheng; Perkins, Andrew; Sprott, David E. - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10012506522
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The crucial role of reference numbers on consumers' product preferences
Gunasti, Kunter; Ozcan, Timucin; Howlett, Elizabeth - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434878