Vasquez-Parraga, Arturo Z.; Sahagun, Miguel A. - In: Manager Journal 4 (2014) 1, pp. 3-16
Explaining customer store loyalty in emerging markets, in particular Hispanic markets, is the main purpose of this paper. Acknowledging that there have been many attempts to better understand customer store loyalty, this study employs an explanation chain and, thus, a model describing key...
