Trust and commitment in the formation of donor loyalty
Cristobal Barra, Geah Pressgrove and Eduardo Torres
| Year of publication: |
March-April 2018
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|---|---|
| Authors: | Barra, Cristobal ; Pressgrove, Geah ; Torres, Eduardo |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 38.2018, 5/6, p. 360-377
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| Subject: | Nonprofit | Loyalty formation | Trust | Commitment | Latin America | Vertrauen | Confidence | Lateinamerika | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2017.1405937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848104