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Health marketing commmunications : an integrated conceptual framework of key determinants of health behaviour across the stages of change
Manika, Danae; Gregory-Smith, Diana - In: Journal of marketing communications 23 (2017) 1, pp. 22-72
Persistent link: https://www.econbiz.de/10011690155
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How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta; Gregory-Smith, Diana; Murmura, Federica - In: Psychology & marketing 39 (2022) 7, pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
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Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer; Ellison, Nicholas; Wells, … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 764-788
Persistent link: https://www.econbiz.de/10011746390