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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki; Gordon, Brian; Heere, Bob; James, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
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Brand community formation in service management : lessons from the sport industry
Heere, Bob; Lock, Daniel; Cooper, Danielle - In: Journal of service management 35 (2024) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10014456580