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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.; Minor, Michael; Suh, Jaebeom; … - In: Advertising, promotion, and new media, (pp. 298-319). 2015
Persistent link: https://www.econbiz.de/10011708756
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Academic dishonesty using social media : a comparative study of college students from Canada and China
Hernandez, Monica D. - In: SAM advanced management journal : amj 80 (2015) 4, pp. 45-51
Persistent link: https://www.econbiz.de/10011421089