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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Academic dishonesty using social media : a comparative study of college students from Canada and China
Hernandez, Monica D.
- In:
SAM advanced management journal : amj
80
(
2015
)
4
,
pp. 45-51
Persistent link: https://www.econbiz.de/10011421089
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
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