Narrow search
Showing 1 - 10 of 15
Cover Image
Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
Cover Image
Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts
Boulding, William; Guha, Abhijit; Staelin, Richard - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3459-3472
Persistent link: https://www.econbiz.de/10011760513
Cover Image
Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-636
Persistent link: https://www.econbiz.de/10009614325
Cover Image
Why are firms different : resource endowment or deliberate differentiation?
Christen, Markus (contributor);  … - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380536
Cover Image
Optimal market intelligence strategy when management attention is scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
Cover Image
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Cover Image
A structural model of salesforce compensation dynamics : response to Profs. Rust and Staelin
Misra, Sanjog; Nair, Harikesh - In: Quantitative marketing and economics : QME 9 (2011) 3, pp. 267-273
Persistent link: https://www.econbiz.de/10009348709
Cover Image
Rust's and Staelin's comments on: "A structural model of sales force compensation dynamics: estimation and field implementation" by Sanjong Misra and Harikesh Nair
Rust, John; Staelin, Richard - In: Quantitative marketing and economics : QME 9 (2011) 3, pp. 259-265
Persistent link: https://www.econbiz.de/10009348717
Cover Image
A "meta-analysis" of multibrand, multioutlet channel systems
Lee, Eunkyu; Staelin, Richard; Yoo, Weon Sang; Du, Rex … - In: Management science : journal of the Institute for … 59 (2013) 9, pp. 1950-1969
Persistent link: https://www.econbiz.de/10010194864
Cover Image
Consumption effects of bundling : consumer perceptions, firm actions, and public policy implications
Sharpe, Kathryn M.; Staelin, Richard - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10008759864