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Effects of quality and quantity of information on decision effectiveness

Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 200-213

Persistent link: https://www.econbiz.de/10001068367

The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell J.; Staelin, Richard - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 142-157

Persistent link: https://www.econbiz.de/10011437765

Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts

Boulding, William; Guha, Abhijit; Staelin, Richard - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3459-3472

Persistent link: https://www.econbiz.de/10011760513

Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers

Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-636

Persistent link: https://www.econbiz.de/10009614325

Why are firms different : resource endowment or deliberate differentiation?

Christen, Markus (contributor); … - 2004 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10002380536

Optimal market intelligence strategy when management attention is scarce

Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538

Persistent link: https://www.econbiz.de/10003859203

A structural model of salesforce compensation dynamics : response to Profs. Rust and Staelin

Misra, Sanjog; Nair, Harikesh - In: Quantitative marketing and economics : QME 9 (2011) 3, pp. 267-273

Persistent link: https://www.econbiz.de/10009348709

Rust's and Staelin's comments on: "A structural model of sales force compensation dynamics: estimation and field implementation" by Sanjong Misra and Harikesh Nair

Rust, John; Staelin, Richard - In: Quantitative marketing and economics : QME 9 (2011) 3, pp. 259-265

Persistent link: https://www.econbiz.de/10009348717

The role of paid and earned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell; Staelin, Richard - 2012

We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

Persistent link: https://www.econbiz.de/10009699396

A "meta-analysis" of multibrand, multioutlet channel systems

Lee, Eunkyu; Staelin, Richard; Yoo, Weon Sang; Du, Rex … - In: Management science : journal of the Institute for … 59 (2013) 9, pp. 1950-1969

Persistent link: https://www.econbiz.de/10010194864