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Marketing doctrine : a princip...
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AMS review : official publication of the Academy of Marketing Science
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Clustering, knowledge sharing, and intrabrand competition : a multiyear analysis of an evolving franchise system
Butt, Moeen Naseer
;
Antia, Kersi D.
;
Murtha, Brian R.
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10011804097
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Information transparency as competitive advantage : research approaches to platform ecosystem design and competition
Key, Thomas Martin
;
Challagalla, Goutam
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10012296608
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