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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.; Verlegh, Peeter; Smit, Edith G. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Journal of retailing and consumer services 34 (2017), pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091