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How do corporate associations influence customer relationship strength? the effects of different types of trust
Xie, Yi; Peng, Siqing - In: Journal of strategic marketing 19 (2011) 5, pp. 443-454
Persistent link: https://www.econbiz.de/10009314482
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An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
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How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi; Peng, Siqing - In: Psychology & marketing 26 (2009) 7, pp. 572-589
Persistent link: https://www.econbiz.de/10003874119