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Gender differences in trust formation in virtual communities
Porter, Constance Elise; Donthu, Naveen; Baker, Andrew M. - In: Journal of marketing theory and practice 20 (2012) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10009509176
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Customer relationship management in virtual communities
Porter, Constanze Elise; Donthu, Naveen - In: MSI reports : working paper series (2007) 4, pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
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The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10003543546
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Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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Where the twain shall meet? : a study of best practices to resolve retailer-supplier acrimony in post-audit recovery of trade promotion dollars
Parvatiyar, Atul; Moorthy, Janakiraman; Donthu, Naveen - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 89-107
Persistent link: https://www.econbiz.de/10012258191