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Service quality in a higher education context : an integrated model
Sultan, Parves; Wong, Ho Yin - In: Asia Pacific journal of marketing and logistics 24 (2012) 5, pp. 755-784
Persistent link: https://www.econbiz.de/10009686050
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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The role of brand communications in consumer purchases of organic foods : a research framework
Anisimova, Tatiana; Sultan, Parves - In: Journal of food products marketing 20 (2014) 5, pp. 511-532
Persistent link: https://www.econbiz.de/10010465697