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Conjoint analysis
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Smith, Scott M.
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Allred, Chad R.
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Whitlark, David B.
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Conjoint measurement : methods and applications
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Advanced techniques and technologies in online research
Smith, Scott M.
;
Smith, Jared
;
Allred, Chad R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 132-158)
.
2006
Persistent link: https://www.econbiz.de/10003420110
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2
Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling
Whitlark, David B.
;
Smith, Scott M.
- In:
Conjoint measurement : methods and applications
,
(pp. 363-370)
.
2007
Persistent link: https://www.econbiz.de/10003544699
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