This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...

Chapter 1: Branding, Consumerism, and Contemporary Marketing: A Critical Perspective Ayantunji Gbadamosi -- Chapter 2: Brands and Psychological Influences on Consumer Behaviour Ayantunji Gbadamosi Kareem Folohunso, Sani -- Chapter 3: Consumers, identity, and brand personality Vish Maheshwari,...

Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased instruction levels, strong urbanization and consequent depopulation of rural areas, increased number of working women, increased wealth of families, growth and differentiation...

Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased instruction levels, strong urbanization and consequent depopulation of rural areas, increased number of working women, increased wealth of families, growth and differentiation...