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Simulationsverfahren zur Planung von Innovationsprozessen bei KMU : eine kritische Analyse
Bouncken, Ricarda B.; Winkler, Viviane A.; Bitar, Chadi - In: Planung in kleinen und mittleren Unternehmen, (pp. 133-150). 2007
Persistent link: https://www.econbiz.de/10003507883
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Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush; Chung, Cindy; Erramilli, M. Krishna; … - In: Handbook of research on Asian business, (pp. 125-143). 2007
Persistent link: https://www.econbiz.de/10003401229
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Integration von Demand-Pull und Technology-Push im Innovationsmanagement
Specht, Günter - In: Marketing-Management und Unternehmensführung : …, (pp. 481-502). 2002
Persistent link: https://www.econbiz.de/10001653326
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Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun; Noermijati, Noermijati; Hadiwidjojo, … - 2022
Persistent link: https://www.econbiz.de/10013197628
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The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption
Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023
project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …
Persistent link: https://www.econbiz.de/10014547032
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Simulierte Konsumenten : Agentenbasierte Simulation von Einkaufsentscheidungen im Lebensmitteleinzelhandel
Schenk, Tilman A. - In: Handel und Verkehr, Mobilität und Konsum : mit 14 Tabellen, (pp. 65-83). 2008
Persistent link: https://www.econbiz.de/10003769736
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A simulation model of coupled consumer and financial markets
Sallans, Brian; Pfister, Alexander; Karatzoglou, Alexandros - In: Adaptive information systems and modelling in economics …, (pp. 159-193). 2005
Persistent link: https://www.econbiz.de/10003319821
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Modellierungsfabriken und adaptive Modellierungsumgebungen
Kuhn, Axel; Motta, Marco; Wagenitz, Axel - In: Wettbewerbsfähigkeit durch Arbeits- und …, (pp. 63-77). 2008
Persistent link: https://www.econbiz.de/10003795608
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Visualizing and testing service concepts
Burger, Thomas; Kim, Kwang-jae; Meiren, Thomas - In: Proceedings / First International Symposium on Services …, (pp. 149-159). 2009
Persistent link: https://www.econbiz.de/10003862599