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Harnessing consumer reviews for marketing intelligence : a domain-adapted sentiment classification approach
Yang, Chin-Sheng; Chen, Cheng-Hsiung; Chang, Pei-chann - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 403-419
Persistent link: https://www.econbiz.de/10011373612
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Modelling bank customer behaviour using feature engineering and classification techniques
Abedin, Mohammad Zoynul; Hájek, Petr; Sharif, Taimur; … - In: Research in international business and finance 65 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014436129
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Decision trees do not lie : curiosities in preferences of Croatian online consumers
Filipas, Ana Marija; Vretenar, Nenad; Prudky, Ivan - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 41 (2023) 1, pp. 157-181
Persistent link: https://www.econbiz.de/10014530168
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Have consumers escaped from COVID-19 restrictions by seeking variety? : a machine learning approach analyzing wine purchase behavior in the United States
Rinke, Wolfram; Ho, Shuay-Tsyr - In: Journal of wine economics 18 (2023) 4, pp. 302-311
Persistent link: https://www.econbiz.de/10014520138
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Implementation of the COD payment method on e-commerce websites in the Arab Region
Halaweh, Mohanad - In: International journal of business information systems : … 32 (2019) 2, pp. 145-160
Persistent link: https://www.econbiz.de/10012154579
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Deriving age and gender from forenames for consumer analytics
Lansley, Guy; Longley, Paul A. - In: Journal of retailing and consumer services 30 (2016), pp. 271-278
Persistent link: https://www.econbiz.de/10011473224
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Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
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Predicting customer demand for remanufactured products : a data-mining approach
Truong Van Nguyen; Zhou, Li; Chong, Alain Yee Loong; … - In: European journal of operational research : EJOR 281 (2020) 3, pp. 543-558
Persistent link: https://www.econbiz.de/10012157390
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Store buildings as tourist attractions : mining retail meaning of store building pictures through a machine learning approach
Pantano, Eleonora; Dennis, Charles - In: Journal of retailing and consumer services 51 (2019), pp. 304-310
Persistent link: https://www.econbiz.de/10012115145