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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Memorable customer experiences : a research anthology
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Promotional culture and convergence : markets, methods, media
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
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Auf dem Weg zur europäischen Unternehmensführung : ein Lesebuch für Manager und Europäer
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Betriebswirtschaft und Umweltschutz : [Wissenschaftliche Tagung für Betriebswirtschaftler zum Thema "Information und Umweltschutz" November 1992 in Düsseldorf]
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Building corporate identity, image and reputation in the digital era
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Consumer perception of product risks and benefits
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Consumer psychology in a social media world
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ECONIS (ZBW)
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Challenges of
marketing
to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush
;
Chung, Cindy
;
Erramilli, M. Krishna
; …
- In:
Handbook of research on Asian business
,
(pp. 125-143)
.
2007
Persistent link: https://www.econbiz.de/10003401229
Saved in:
2
Inventory situation and purchasing
Strache, Horst
- In:
Inventory in theory and practice : [proceedings of the …
,
(pp. 399-404)
.
1986
Persistent link: https://www.econbiz.de/10001268481
Saved in:
3
Towards a micro-simulated model of household consumption and savings
Gomes, Orlando
;
Sequeira, Jorge
;
Guareva, Mariya
; …
- In:
Contributions on applied business research and …
,
(pp. 231-264)
.
2019
Persistent link: https://www.econbiz.de/10012161935
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4
SimMarket - Grundkonzeption und Anwendungserfahrungen
Russ, Christian
;
Schwaiger, Arndt
;
Stahmer, Björn
- In:
Performance-leadership im Handel
,
(pp. 255-284)
.
2004
Persistent link: https://www.econbiz.de/10002526346
Saved in:
5
Simulierte Konsumenten : Agentenbasierte
Simulation
von Einkaufsentscheidungen im Lebensmitteleinzelhandel
Schenk, Tilman A.
- In:
Handel und Verkehr, Mobilität und Konsum : mit 14 Tabellen
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003769736
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6
Essays in empirical microeconomics
Weinberg, Matthew
-
2007
Persistent link: https://www.econbiz.de/10009271065
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7
A
simulation
model of coupled consumer and financial markets
Sallans, Brian
;
Pfister, Alexander
;
Karatzoglou, Alexandros
- In:
Adaptive information systems and modelling in economics …
,
(pp. 159-193)
.
2005
Persistent link: https://www.econbiz.de/10003319821
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8
Eine
Simulation
zum Test psychologischer Theorien der Preisbewertung
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 255-275)
.
2005
Persistent link: https://www.econbiz.de/10003289267
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9
Management von Weiterempfehlungen : eine theoretische und empirische Analyse
Posselt, Thorsten
;
Radić, Dubravko
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 299-312)
.
2005
Persistent link: https://www.econbiz.de/10003289280
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10
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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