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~subject:"Consumer behaviour"
~type_genre:"Glossar enthalten"
~type_genre:"Reprint"
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Consumer behaviour
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1
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
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1
Marketing-mix strategies - product strategy and promotion strategy
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The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
Saved in:
2
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
3
Consumer economics : the consumer in our society
Lee, Stewart M.
;
Zelenak, Mel J.
-
1990
-
10. ed., [rev.]
Persistent link: https://www.econbiz.de/10000791798
Saved in:
4
The power of money dynamics
VanCaspel, Venita
-
1983
Persistent link: https://www.econbiz.de/10000695299
Saved in:
5
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000724345
Saved in:
6
Consumer economics : the consumer in our society
Zelenak, Mel J.
-
1999
-
12. ed
Persistent link: https://www.econbiz.de/10000668146
Saved in:
7
Consumer economics : the consumer in our society
Zelenak, Mel J.
-
2002
-
13. ed.
Persistent link: https://www.econbiz.de/10001699100
Saved in:
8
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
9
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
10
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
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