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Integration of consumer diffusion theory and diffusion models : new research directions
Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986
Persistent link: https://www.econbiz.de/10001308544
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Consumer behavior
Robertson, Thomas S. - 1970
Persistent link: https://www.econbiz.de/10000051869
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua - In: Journal of marketing research : JMR 25 (1988) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
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Perspectives in consumer behavior
Kassarjian, Harold H.; Robertson, Thomas S. - 1973 - Revised
Persistent link: https://www.econbiz.de/10000056320
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Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
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Perspectives in consumer behavior
Kassarjian, Harold Haig (ed.);  … - 1968
Persistent link: https://www.econbiz.de/10000568332
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Perspectives in consumer behavior
Kassarjian, Harold H. (ed.);  … - 1981 - 3. ed.
Persistent link: https://www.econbiz.de/10013502847
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Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000907931
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Manipulating consumers is not marketing : a commentary on Cass R. Sunstein’s “Fifty shades of manipulation”
Gatignon, Hubert A.; Le Nagard, Emmanuelle - 2015
Persistent link: https://www.econbiz.de/10011409982