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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
112
Emotion
34
Theorie
26
Theory
26
Customer satisfaction
23
Kundenzufriedenheit
22
Beziehungsmarketing
18
Relationship marketing
18
Dienstleistungsqualität
17
Salespeople
17
Service quality
17
Verkaufspersonal
17
Personality psychology
15
Persönlichkeitspsychologie
15
Brand management
14
Markenführung
14
Marketing
14
Brand
13
Cognition
13
Ethics
13
Kognition
13
Markenartikel
13
Marktforschung
13
Ethik
12
Measurement
12
Messung
11
Brand image
10
Corporate social responsibility
10
Experiment
10
Markenimage
10
Market research
10
Marketing theory
10
Marketingtheorie
10
Arbeitszufriedenheit
9
Job satisfaction
9
Marketingmanagement
9
Organizational behaviour
9
Satisfaction
9
Verhalten in Organisationen
9
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Online availability
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Undetermined
53
Free
12
Type of publication
All
Article
98
Book / Working Paper
15
Type of publication (narrower categories)
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Article in journal
84
Aufsatz in Zeitschrift
84
Aufsatz im Buch
10
Book section
10
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
research-article
1
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Language
All
English
113
Author
All
Bagozzi, Richard P.
74
Yi, Youjae
39
Grappi, Silvia
10
Romani, Simona
10
Xie, Chunyan
8
Gong, Taeshik
6
Kim, Seo Young
5
Park, Sang-June
5
Verbeke, Willem J. M. I.
5
Batra, Rajeev
3
Dholakia, Utpal M.
3
Park, Jihye
3
Paulssen, Marcel
3
Pozharliev, Rumen
3
Yoon, Carolyn
3
Atakan, S. Sinem
2
Bayus, Barry L.
2
Birk, Matthias M.
2
Dietvorst, Roeland C.
2
Griskevicius, Vladas
2
Grønhaug, Kjell
2
Herjanto, Halimin
2
Hwang, Jae Won
2
Kim, Junhee
2
Kwon, Yongju
2
Lee, Heekyung
2
Moon, Sangkil
2
Moutinho, Luiz
2
Park, Yookyung
2
Rothman, Alexander J.
2
Ruvio, Ayalla A.
2
Sekerka, Leslie E.
2
Simpson, Jeffry A.
2
Stone, Merlin
2
Wright, Len Tiu
2
Zarantonello, Lia
2
Østli, Jens
2
Agrawal, Nidhi
1
Ahuvia, Aaron
1
Ahuvia, Aaron C.
1
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Psychology & marketing
14
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
4
Journal of retailing and consumer services
4
Journal of service research
3
The service industries journal
3
Betriebswirtschaftliche Diskussionsbeiträge
2
Handbook of brand relationships
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Marketing : journal of research and management
2
Routledge companions in business, management and accounting
2
AMS review : official publication of the Academy of Marketing Science
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
British journal of management
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Cogent business & management
1
Digital marketing : global strategies from the world's leading experts
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of cultural economics
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
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Source
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ECONIS (ZBW)
112
Other ZBW resources
1
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1
Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P.
-
2011
Persistent link: https://www.econbiz.de/10009270400
Saved in:
2
Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 369-378)
.
1994
Persistent link: https://www.econbiz.de/10001288162
Saved in:
3
Behavioral science foundations for global marketing research and practice : the model of goal-directed behavior
Bagozzi, Richard P.
- In:
Journal of global marketing
37
(
2024
)
4
,
pp. 237-263
Persistent link: https://www.econbiz.de/10015192616
Saved in:
4
Marketing as exchange : is it indistinguishable from social psychology?
Bagozzi, Richard P.
- In:
Changing the course of marketing : alternative …
,
(pp. 257-262)
.
1985
Persistent link: https://www.econbiz.de/10001307190
Saved in:
5
Consumer agency and action
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 316-331)
.
2010
Persistent link: https://www.econbiz.de/10003923149
Saved in:
6
Social influence and the self
Bagozzi, Richard P.
- In:
The Routledge companion to identity and consumption
,
(pp. 255-264)
.
2013
Persistent link: https://www.econbiz.de/10009700280
Saved in:
7
Alternative approaches for thinking about and modeling consumer decisions in relationships
Bagozzi, Richard P.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 315-319
Persistent link: https://www.econbiz.de/10009580761
Saved in:
8
Three systems underpinning marketing behavior
Bagozzi, Richard P.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
Saved in:
9
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
10
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
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