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A model of the consumer decision to seek legal redress
Ursic, Michael L. - In: Journal of consumer affairs : official publication of … 19 (1985) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10001020630
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Price expectation and price recall error : an empirical study
Helgeson, James G. - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 379-386
Persistent link: https://www.econbiz.de/10001068356
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of East-West business 24 (2018) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011804222
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The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of consumer marketing 40 (2023) 1, pp. 112-123
Persistent link: https://www.econbiz.de/10013536012