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How power states and others' statuses influence status consumption : the role of signaling effectiveness
Jin, Xiaotong; Xu, Wei; Wang, Yan - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 531-546
Persistent link: https://www.econbiz.de/10011962762
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Sharing luxury consumption on social media platforms : motive inferences and downstream consequences
Wang, Yan; Liu, Lin; Liu, Bingjie; Dai, Jiaying - In: Journal of consumer behaviour 23 (2024) 4, pp. 1942-1961
Persistent link: https://www.econbiz.de/10014633919
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin; Wang, Yan; Zhang, Hongli - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
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Circular or angular? : how nostalgia affects product shape preference
Gong, Xiushuang; Zhang, Honghong; Zhang, Xiadan; Wang, Yan - In: Psychology & marketing 40 (2023) 2, pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
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A multiple criteria Bayesian hierarchical model for analyzing heterogeneous consumer preferences
Liu, Jiapeng; Wang, Yan; Kadziński, Miłosz; Mao, Xiaoxin - In: Omega : the international journal of management science 128 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10015085069
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Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad; Wang, Yan; Iqbal, Kashif; Han, Heesup - In: International journal of hospitality management 101 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
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How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
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How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model
Shan, Juan; Jiang, Ling; Cui, Annie Peng; Wang, Yan; … - In: International journal of consumer studies 46 (2022) 3, pp. 818-830
Persistent link: https://www.econbiz.de/10013177000
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Integration and consistency between web and mobile services
Yang, Shuiqing; Wang, Yan; Wei, June - In: Industrial Management & Data Systems 114 (2014) 8, pp. 1246-1269
Purpose – Attracted by tremendous market opportunities of mobile business, many web services providers have started to expand their web services from traditional PC-based environment into the mobile-based environment. However, success in the web services cannot guarantee the success in the...
Persistent link: https://www.econbiz.de/10014825792