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Liu, Xin; Zhou, Yanju; Wang, Zongrun; Wang, Wei; Kumar, Ajay - In: IEEE transactions on engineering management : EM 70 (2023) 8, pp. 2827-2845

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Tong, Yang; Li, Yina; Ye, Fei; Kumar, Ajay; Tan, Kim Hua - In: Managerial and decision economics : MDE ; the … 45 (2024) 8, pp. 5867-5882

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Kumar, Satinder; Kumar, Anil - In: International journal of business and emerging markets … 15 (2023) 3, pp. 240-266

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Kumar, Amit; Kaur, Anupriya - In: International journal of management practice : IJMP 17 (2024) 1, pp. 19-50

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Rana, Avinash; Soodan, Vishal; Kumar, Ashwani; … - In: Journal of global scholars of marketing science : … 34 (2024) 3, pp. 366-392

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Dhiman, Neeraj; Kumar, Ajay - In: Journal of interactive marketing 58 (2023) 2/3, pp. 115-135

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