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How consumers consume : a typo...
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Consumer behaviour
Brand management
7
Markenführung
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Markenpolitik
4
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3
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2
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2
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Holt, Douglas B.
5
Quelch, John A.
2
Taylor, Earl L.
2
Thompson, Craig J.
1
Üstüner, Tuba
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Cross-cultural and critical perspectives on brands
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The evolution of brands : from signals of quality to storehouses of trust
1
The global market : developing a strategy to manage across borders
1
Working paper / Harvard Business School, Division of Research
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ECONIS (ZBW)
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
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2
Man-of-action heroes : how the American ideology of manhood structures men's consumption
Holt, Douglas B.
;
Thompson, Craig J.
-
2003
Persistent link: https://www.econbiz.de/10001764909
Saved in:
3
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
Saved in:
4
Toward a theory of status consumption in less industrialized countries
Üstüner, Tuba
;
Holt, Douglas B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003982909
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
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