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How startups become attractive to suppliers and achieve preferred customer status : factors influencing the positioning of young firms
Tessaro, Juliano Afonso; Harms, Rainer; Schiele, Holger - In: Industrial marketing management : the international … 113 (2023), pp. 100-115
Persistent link: https://www.econbiz.de/10014433581
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The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
Pulles, Niels J.; Schiele, Holger; Veldman, Jasper; … - In: Industrial marketing management : the international … 54 (2016), pp. 129-140
Persistent link: https://www.econbiz.de/10011478745
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Purchasing strategy development : a multi-level review
Hesping, Frank Henrik; Schiele, Holger - In: Journal of purchasing and supply management 21 (2015) 2, pp. 138-150
Persistent link: https://www.econbiz.de/10011299113
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Dependency on suppliers as a peril in the acquisition of innovations? : the role of buyer attractiveness in mitigating potential negative dependency effects in buyer-supplier relations
Schiele, Holger; Vos, Frederik G. S. Vos - In: Australasian marketing journal 23 (2015) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10011338627
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Why and how to involve purchasing in new product development?
Schiele, Holger; Hofman, Erwin; Zunk, Bernd Markus; … - In: International journal of innovation management 25 (2021) 3, pp. 2150027-1-2150027-45
Persistent link: https://www.econbiz.de/10012593337
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Customer attractiveness : a comparative analysis of startups versus incumbents in supplier choice
Tessaro, Juliano Afonso; Harms, Rainer; Schiele, Holger - In: Journal of purchasing and supply management 30 (2024) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10015062802
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Culture's consequences for purchasing : comparing purchasing job ad requirements from different European countries with cultural models
Stek, Klaas; Zunk, Bernd Markus; Koch, Volker; Schiele, … - In: International journal of procurement management 15 (2022) 3, pp. 305-339
Persistent link: https://www.econbiz.de/10013257033