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Unrealistic optimism in consumer credit card adoption
Yang, Sha; Markoczy, Livia; Qi, Min - In: Journal of economic psychology : research in economic … 28 (2007) 2, pp. 170-185
Persistent link: https://www.econbiz.de/10003580599
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Predicting consumer retail sales using neural networks
Zhang, G. Peter; Qi, Min - In: Neural networks in business: techniques and applications, (pp. 26-40). 2003
Persistent link: https://www.econbiz.de/10001762768
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Modeling the intrahousehold behavioral interaction
Yang, Sha; Zhao, Yi; Erdem, Tülin; Zhao, Ying - In: Journal of marketing research : JMR 47 (2010) 3, pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
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Modeling the underreporting bias in panel survey data
Yang, Sha; Zhao, Yi; Dhar, Ravi - In: Marketing science 29 (2010) 3, pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
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An empirical study of word-of-mouth generation and consumption
Yang, Sha; Hu, Mantian Mandy; Winer, Russell S.; … - In: Marketing science 31 (2012) 6, pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
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Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin; Yang, Sha - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
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Inertial disruption : the impact of a new competitive entrant on online consumer search
Moe, Wendy W.; Yang, Sha - In: Journal of marketing 73 (2009) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10003815522
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Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia; Yang, Sha; Lu, Xianghua; Park, C. Whan - In: Journal of marketing 82 (2018) 4, pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
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Understanding the social learning effect in contagious switching behavior
Hu, Mantian; Yang, Sha; Xu, Daniel Yi - In: Management science : journal of the Institute for … 65 (2019) 10, pp. 4771-4794
Persistent link: https://www.econbiz.de/10012118124
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Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10013363742