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Towards a better understanding of mobile marketing : theoretical construction of ubiquity

Okazaki, Shintaro; Mendez, Felipe - In: Media and convergence management, (pp. 233-246). 2013

Persistent link: https://www.econbiz.de/10009767970

Cross-media integration of QR code : a preliminary exploration

Okazaki, Shintaro; Navarro, Angeles; Campo, Sara - In: Journal of electronic commerce research : JECR 14 (2013) 2, pp. 137-148

Persistent link: https://www.econbiz.de/10009787474

Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison

Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012

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Assessing gender differences in "quick response" code loyalty promotion acceptance

Okazaki, Shintaro; Navarro, Angeles; López-Nicolas, … - In: The service industries journal 33 (2013) 12, pp. 1165-1177

Persistent link: https://www.econbiz.de/10010126448

Handbook of research on international advertising

Okazaki, Shintaro (ed.) - 2012

Persistent link: https://www.econbiz.de/10009512890

How mobile advertising works : the role of trust in improving attitudes and recall

Okazaki, Shintaro; Katsukura, Akihiro; Nishiyama, Mamoru - In: Journal of advertising research 47 (2007) 2, pp. 165-178

Persistent link: https://www.econbiz.de/10003611562

Handbook of research on international advertising

Okazaki, Shintaro (ed.) - 2012

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research,...

Persistent link: https://www.econbiz.de/10011851981

The desirability of CSR communication versus greenhushing in the hospitality industry : the customers’ perspective

Ettinger, Andrea; Grabner-Kräuter, Sonja; Okazaki, Shintaro - In: Journal of travel research : a quarterly publication of … 60 (2021) 3, pp. 618-638

Persistent link: https://www.econbiz.de/10012492347

Sneaking the dark side of brand engagement into Instagram : the dual theory of passion

Okazaki, Shintaro; Schuberth, Florian; Tagashira, Takumi; … - In: Journal of business research : JBR 130 (2021), pp. 493-505

Persistent link: https://www.econbiz.de/10012544865

Understanding the strategic consequences of customer privacy concerns : a meta-analytic review

Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473

Persistent link: https://www.econbiz.de/10012495484