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How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna - In: Journal of marketing for higher education 26 (2016) 1, pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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Toward an improved conceptual understanding of consumer ambivalence
Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 147-162
Persistent link: https://www.econbiz.de/10011975491
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The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Sipilä, Jenni; Herold, Kristiina; Tarkiainen, Anssi; … - In: Journal of business research : JBR 80 (2017), pp. 176-187
Persistent link: https://www.econbiz.de/10011771485
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How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
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The usage of large data sets in online consumer behaviour : a bibliometric and computational text-mining–driven analysis of previous research
Vanhala, Mika; Lu, Chien; Peltonen, Jaakko; Sundqvist, Sanna - In: Journal of business research : JBR 106 (2020), pp. 46-59
Persistent link: https://www.econbiz.de/10012158318
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Product involvement in organic food consumption : does ideology meet practice?
Tarkiainen, Anssi; Sundqvist, Sanna - In: Psychology & marketing 26 (2009) 9, pp. 844-863
Persistent link: https://www.econbiz.de/10003874070
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Online content : who is willing to pay and for what?
Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
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Magazine online brand extensions : do they really affect brand loyalty?
Tarkiainen, Anssi; Ellonen, Hanna-Kaisa; Kuivalainen, Olli - In: Media brands and branding, (pp. 53-77). 2008
Persistent link: https://www.econbiz.de/10003744924
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382