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Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine; Khelladi, Insaf; Sorio, Rossella; … - In: Business ethics, the environment & responsibility 32 (2023), pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
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Analyzing the corporate social responsibility perception from customer relationship quality perspective : an application to the retail banking sector
Hobeika, Janine; Khelladi, Insaf; Orhan, Mehmet A. - In: Corporate social responsibility and environmental management 29 (2022) 6, pp. 2053-2064
Persistent link: https://www.econbiz.de/10013461063
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When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee; Partouche, Judith; Khelladi, Insaf - In: International marketing review 40 (2023) 5, pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118