Consumers seek for not only base functionalities of products they buy but also fairness in transactions. In this work, we investigate how such fairness-seeking behavior affects a manufacturer's distribution channel structure selection. Specifically, the manufacturer can sell the product directly...

A growing body of research has started to examine how individuals from different countries may differ in their use of ethically questionable tactics during business negotiations. Whereas prior research focused on the main effect of the national culture or nationality of the negotiator, we add a...