To be a dominant company (in other words, a long‐term successful company), it is an enormous task to build brand loyalty, to reach brand loyal customers, and to give those customers’ product satisfaction. The purpose of this study was to identify clothing brand loyal customers regarding...

Purpose – The purpose of this paper is to identify the determinants of successful customization of apparel in e‐retailing and to provide managerial suggestions for strategic planning. Design/methodology/approach – Using an online survey, data are collected from 300 female adults in the US...

Purpose – This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping. Design/methodology/approach – An empirical study was conducted using a developed research model that hypothesized the effects of...

Purpose – The purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven‐store characteristics as well as their expectations for these attributes. Another purpose was to determine differences, if...

Explores one of the many exciting advertising research possibilities spawned by the Web, namely the efficacy of banner advertisements designed to lure the browser to an external Web page. Traditional advertising research usually relies on self‐report or memory. With Web advertisement banners,...

Purpose – The purpose of this paper is to look at television delivered to a mobile device, in order to better understand the adoption of such services. The research focuses on the role of trial in new technology‐based services adoption. The authors hypothesize that trial increases both...