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Consumer behaviour
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ECONIS (ZBW)
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Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
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2
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, O. C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
3
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
4
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
5
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
6
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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7
Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi
;
Eisingerich, Andreas B
;
Auh, Seigyoung
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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8
Why so toxic? : a framework for exploring customer toxicity
Duffek, Barbara
;
Eisingerich, Andreas B
;
Merlo, Omar
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10014327820
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9
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
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10
Lost in translation : exploring the ethical consumer intention-behavior gap
Carrington, Michal J.
;
Neville, Benjamin A.
;
Whitwell, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2759-2767
Persistent link: https://www.econbiz.de/10010235323
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