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Beyond "halo" : the identification and implications of differential brand effects across global markets

Raggio, Randle D.; Leone, Robert P.; Black, William C. - In: The journal of consumer marketing 31 (2014) 2, pp. 133-144

Persistent link: https://www.econbiz.de/10010373826

Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources

Raggio, Randle D. - 2009

In 2003, Pamp;G rolled out a new proprietary brand tracking system based on Keller's (2003) consumer-based brand equity framework. This system produces a brand equity score for all brands in the categories in which Pamp;G competes. In this short period of time, Pamp;G has fully embraced this new...

Persistent link: https://www.econbiz.de/10012721662

Gratitude in relationship marketing : theoretical development and directions for future research

Raggio, Randle D.; Walz, Anna M.; Godbole, Mousumi Bose; … - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 2-24

Persistent link: https://www.econbiz.de/10010344388

Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators

Hartley, Phillip; Sun, Jie; Raggio, Randle D. - In: Journal of marketing communications 23 (2017) 6, pp. 632-646

Persistent link: https://www.econbiz.de/10011852905

Disentangling the meanings of brand authenticity : rhe entity-referent correspondence framework of authenticity

Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 96-118

Persistent link: https://www.econbiz.de/10012434089

Business actor engagement : exploring its antecedents and types

Ekman, Peter; Röndell, Jimmie G.; Anastasiadou, Elena; … - In: Industrial marketing management : the international … 98 (2021), pp. 179-192

Persistent link: https://www.econbiz.de/10013206353

How consumers' use of brand vs attributee information evolves over time

Raggio, RandleD.; Leone, Robert P.; Black, William C. - In: The journal of consumer marketing 31 (2014) 4, pp. 290-300

Persistent link: https://www.econbiz.de/10010416695

The power of customer referrals

Leone, Robert P.; Christodoulopoulou, Angeliki - In: Handbook of research on customer equity in marketing, (pp. 199-223). 2015

Persistent link: https://www.econbiz.de/10010483486

Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention

Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602

Persistent link: https://www.econbiz.de/10013271783