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Brand forgiveness : how close brand relationships influence forgiveness

Donovan, Leigh Anne Novak; Priester, Joseph R.; … - In: Consumer-brand relationships : theory and practice, (pp. 184-203). 2012

Persistent link: https://www.econbiz.de/10009739818

Handbook of brand relationships

MacInnis, Deborah J. (ed.); Park, C. Whan (contributor); … - 2009

Persistent link: https://www.econbiz.de/10013530657

Brand Attachment and Brand Attitude Strength : Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R.; … - 2012

Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make conceptual, measurement, and managerial contributions to this research issue. Conceptually, they define...

Persistent link: https://www.econbiz.de/10014045273

Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions

Park, C. Whan; Jun, Sung Youl; MacInnis, Deborah J. - 1999

Persistent link: https://www.econbiz.de/10001468204

Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers

Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17

Persistent link: https://www.econbiz.de/10008702776

Brand attachment and a strategic brand exemplar

Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008

Persistent link: https://www.econbiz.de/10003788965

Strategic benefits of low fit brand extensions : when and why?

Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595

Persistent link: https://www.econbiz.de/10011411181

Brand-self connections and brand prominence as drivers of employee brand attachment

Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146

Persistent link: https://www.econbiz.de/10011975475

Handbook of brand relationships

MacInnis, Deborah J. (contributor); … - 2015

pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions.

Persistent link: https://www.econbiz.de/10014499894

"Brands as intentional agents" : questions and extensions

MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198

Persistent link: https://www.econbiz.de/10009576935