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The impact of food reviewers on purchase intention in the food and beverage industry : the mediating role of user interaction

Sang Vo Minh; Bui Duy Khuong; Ly Yen Nhi; Luong Gia Han; … - In: Cogent business & management 11 (2024) 1, pp. 1-19

This study examines the influence of food reviewers on user engagement and purchase intention in the food and beverage (F&B) sector. Findings indicate that food reviewers positively impact both user interaction and purchase intention, with three key factors emerging: reviewer reputation, video...

Persistent link: https://www.econbiz.de/10015449155

Mobile augmented reality as an internationalization tool in the "Made In Italy" food and beverage industry

Penco, Lara; Serravalle, Francesca; Profumo, Giorgia; … - In: Journal of management & governance 25 (2021) 4, pp. 1179-1209

Persistent link: https://www.econbiz.de/10012656541

Next time it might not be here : exploring motivations to purchase limited edition food and beverage products

Köse, Şirin Gizem; Özer Çizer, Ece - In: Journal of food products marketing : innovations in … 27 (2021) 1, pp. 27-41

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Food and beverage industry in a pandemic context

Pereira, Leandro; Couto, Margarida; Costa, Renato J. … - In: International journal of services, economics and management 13 (2022) 2, pp. 152-181

Persistent link: https://www.econbiz.de/10013257736

Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel

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Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty

Abdelwahab, Dalia; San-Martín, Sonia; Jiménez, Nadia - In: Journal of international consumer marketing 35 (2023) 3, pp. 314-332

Persistent link: https://www.econbiz.de/10014321484

How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam

Pham, A. D.; Trang T. T. Dao; Phuong M. Pham; Yen H. Pham; … - In: Journal of internet commerce 23 (2024) 2, pp. 172-203

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Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Abdelwahab, Dalia; San-Martín, Sonia; Jiménez, Nadia - In: The journal of brand management : an international journal 29 (2022) 1, pp. 111-126

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Alimentación & bebidas ; Volumen 1

Ortega Burgos, Enrique (ed.); Muñoz del Caz, Eduardo (ed.) - 2018 - Primera edición

Persistent link: https://www.econbiz.de/10011898115

Alimentación & bebidas ; Volumen 2

Ortega Burgos, Enrique (ed.); Muñoz del Caz, Eduardo (ed.) - 2018 - Primera edición

Persistent link: https://www.econbiz.de/10011898119