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Consumer behaviour
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"History doesn't repeat itself, but it often rhymes." Anonymous (1970)
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California management review
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ECONIS (ZBW)
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An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
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From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
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3
What you can learn from your customer's customer
Anderson, James C.
;
Wouters, Marc
- In:
MIT sloan management review
54
(
2012/13
)
2
,
pp. 75-82
Persistent link: https://www.econbiz.de/10009715335
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4
New-technology startups seeking pilot customers : crafting a pair of value propositions
Wouters, Marc
;
Anderson, James C.
;
Kirchberger, Markus
- In:
California management review
60
(
2018
)
4
,
pp. 101-124
Persistent link: https://www.econbiz.de/10011913360
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5
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
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