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Consumer behavior

Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed

Persistent link: https://www.econbiz.de/10000724345

Consumer behavior

Schiffman, Leon G.; Kanuk, Leslie Lazar - 1994 - 5th ed

Persistent link: https://www.econbiz.de/10000423428

Consumer behavior

Schiffman, Leon G.; Kanuk, Leslie Lazar - 1983 - 2. ed.

Persistent link: https://www.econbiz.de/10000051547

Consumer behavior

Schiffman, Leon G. - 1978

Persistent link: https://www.econbiz.de/10000054945

Consumer behaviour : a European outlook

Schiffman, Leon G.; Kanuk, Leslie Lazar; Hansen, Håvard - 2012 - 2. ed.

Persistent link: https://www.econbiz.de/10009315452

Consumer behavior

Schiffman, Leon G.; Kanuk, Leslie Lazar - 2010 - 10. ed., global ed., [Nachdr.]

Persistent link: https://www.econbiz.de/10003883113

Consumer behaviour : a European outlook

Schiffman, Leon G.; Kanuk, Leslie Lazar; Hansen, Håvard - 2008 - 1 publ. in the UK

Persistent link: https://www.econbiz.de/10003571682

Consumer behavior

Schiffman, Leon G.; Kanuk, Leslie Lazar - 2009 - 9. ed., Pearson internat. ed.

Persistent link: https://www.econbiz.de/10003737668

Consumer behavior

Schiffman, Leon G.; Kanuk, Leslie Lazar - 1997 - 6. ed., [internat. ed.]

Persistent link: https://www.econbiz.de/10000608640

Sociocultural meanings in visually standardized print ads

Callow, Michael; Schiffman, Leon G. - In: European Journal of Marketing 38 (2004) 9/10, pp. 1113-1128

The purpose of this paper is to explore the effectiveness of using standardized visual images in global print advertising campaigns. In particular, it examines how visual images depicting social (in)activity are interpreted among students from the USA, Spain, and the Philippines. Hall's...

Persistent link: https://www.econbiz.de/10014722197