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Rao, N. J. M. - In: Artha vijñāna : journal of the Gokhale Institute of … 24 (1982) 1, pp. 29-39

Consumption pattern in different income groups along with the expenditure and income elasticities of demand in Vijayawada town (Andhra Pradesh). According to the findings of the study, the proportionate expenditure on food items decreased with the level of income while that on non-food items...

Persistent link: https://www.econbiz.de/10015164118

Product specific values and personal values together better explains green purchase

Bhardwaj, Seema; Sreen, Naman; Das, Manish; Chitnis, Asmita - In: Journal of retailing and consumer services 74 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014364529

What drives new luxury consumption? : application of schema congruity theory and heuristic systematic framework

Soni, Nitin; Kumar, Sushant - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2213-2233

Persistent link: https://www.econbiz.de/10015210751

How social media marketing activities affect brand loyalty? : mediating role of brand experience

Kumar, Sushant; Hsieh, Jung-Kuei - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2300-2323

Persistent link: https://www.econbiz.de/10015210759

A multi-phase qualitative study on consumers' barriers and drivers of electric vehicle use in India : policy implications

Jain, Shanu; Gautam, Shalini; Malik, Priyanka; Kumar, … - In: Energy policy : the international journal of the … 196 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015165215

Customer retention through prioritization : integrating time-dependent context of relationship dynamics

Mathur, Manisha; Kumar, S. - In: Journal of international consumer marketing 25 (2013) 5, pp. 332-343

Persistent link: https://www.econbiz.de/10010210567

Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption

Akoğlu, Halil Erdem; Yildiz, Kadir; Kumar, Sushant - In: Marketing intelligence & planning 42 (2024) 5, pp. 871-889

Persistent link: https://www.econbiz.de/10015056913

Navigating consumer preferences : an examination of organized retail satisfaction in a South Indian locale

Kumar, S.; Guru, G. Bala Deva; Sridharan, P. - In: South Asian journal of management : SAJM 31 (2024) 1, pp. 130-147

Persistent link: https://www.econbiz.de/10014634805

Revisiting the impact of consumers' need for touch on webrooming intention : the perspective of maximizing mindset theory

Hsieh, Jung-Kuei; Kumar, Sushant - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 688-708

Persistent link: https://www.econbiz.de/10015062845

Re-examining the showrooming phenomenon : the moderating role of consumers' maximizing tendency

Hsieh, Jung-Kuei; Kumar, Sushant; Ko, Ning-Yu - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 334-355

Persistent link: https://www.econbiz.de/10014486745