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The effect of attribute qualities on consumer decision making : a causal model of external information search
Maute, Manfred F. - In: Journal of economic psychology : research in economic … 12 (1991) 4, pp. 643-666
Persistent link: https://www.econbiz.de/10001114601
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Modeling the effects of socio-demographic, psychographic and relationship characteristics on share of wallet for financial services
Kong, Raymond T.; Maute, Manfred F. - In: Journal of business & economics research 8 (2010) 12, pp. 49-56
Persistent link: https://www.econbiz.de/10008840304
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The role of brand gratitude in consumer relationships with cool brands
Koskie, Melanie Moore; Freling, Ryan E.; Locander, … - In: The journal of product & brand management 33 (2024) 4, pp. 419-435
Persistent link: https://www.econbiz.de/10015165139
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Putting consumer experience back into consumer research : the philosophy and method of existential-phenomenology
Thompson, Craig J.; Locander, William B.; Pollio, Howard R. - 2009
Persistent link: https://www.econbiz.de/10003793813
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Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.; Riggle, Robert J.; Locander, … - In: Psychology & marketing 26 (2009) 6, pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
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Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore; Locander, William B. - In: European journal of marketing 57 (2023) 4, pp. 905-929
Persistent link: https://www.econbiz.de/10014252220