Purpose Buying behavior has been significantly altered by technological developments as a result of the rise of the Internet. Online buying behavior is also inextricably linked to electronic payment systems, such as credit cards. This paper investigates how credit-card systems and online...

pt. I. Cognition theories -- pt. II. On the development of personality via perception and on through to memory -- pt. III. Motivation and emotion -- pt. IV. Power, control, and exchange -- pt. V. The layperson as psychologist, and the search for insight -- pt. VI. Case studies in market psychology.