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Using gamification to transform the adoption of servitization
Shi, Victor Guang; Baines, Tim; Baldwin, James; … - In: Industrial marketing management : the international … 63 (2017), pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
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Creative consumers : awareness, attitude and action
Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Special issue: Leveraging users as innovators : managing the creative potential of individual consumers
Bogers, Marcel L. A. M. (ed.); McCarthy, Ian P. (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011428848
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Is it all a game? : understanding the principles of gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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Open branding : managing the unauthorized use of brand-related intellectual property
Robson, Karen; De Beer, Jeremy; McCarthy, Ian P. - In: Business horizons 63 (2020) 6, pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
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Computational applications in consumer search models
McCarthy, Ian M. - In: Progress in economics research 18 (2010), pp. 249-267
Persistent link: https://www.econbiz.de/10009232373
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Search with uninformed buyers and imperfect recall
McCarthy, Ian M. - In: Consumer issues in global economics, finance and business, (pp. 211-225). 2011
Persistent link: https://www.econbiz.de/10009427417