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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Zhou, Lianxi; Wong, Amy - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 470-483
Persistent link: https://www.econbiz.de/10003789918
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Cultural congruity and extensions of corporate heritage brands : an empirical analysis of time-honored brands in China
Zhou, Luyang; Hui, Michael K.; Zhou, Lianxi; Li, Shengxiao - In: Journal of consumer behaviour 21 (2022) 5, pp. 1092-1105
Persistent link: https://www.econbiz.de/10013413180
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Impulse versus opportunistic purchasing during a grocery shopping experience
Massara, Francesco; Melara, Robert D.; Liu, Sandra S. - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 361-372
Persistent link: https://www.econbiz.de/10010439169
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Consumers' product-locating behavior : exploring the application of signal detection theory
Liu, Sandra S.; Chen, Jie; Melara, Robert D.; Massara, … - In: Psychology & marketing 25 (2008) 6, pp. 506-520
Persistent link: https://www.econbiz.de/10003735891
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Predicting stages in omnichannel path to purchase : a deep learning model
Sun, Chenshuo; Adamopoulos, Panagiotis; Ghose, Anindya; … - In: Information systems research : ISR 33 (2022) 2, pp. 429-445
Persistent link: https://www.econbiz.de/10013362809
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Estimating assortment size effects on platforms : leveraging imperfect geographic targeting for causal inference
Yang Wang; Luo, Xueming; Lin, Zhijie - In: Production and operations management : the flagship … 32 (2023) 11, pp. 3394-3412
Persistent link: https://www.econbiz.de/10014430753
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Make the most of a polarizing brand
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard business review : HBR 91 (2013) 11, pp. 29-31
Persistent link: https://www.econbiz.de/10010196180