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Changing your mind about seeing a brand that you never saw : implications for brand attitudes
Howard, Daniel J.; Kerin, Roger A. - In: Psychology & marketing 28 (2011) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10008858091
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A price response model developed from perceptual theories
Kalyanaram, Gurumurthy; Little, John D. - 1989 - Rev
Persistent link: https://www.econbiz.de/10000804394
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An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy - In: Journal of global marketing 31 (2018) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
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Behavioral response to online pricing : empirical and managerial insights
Kalyanaram, Gurumurthy; Saini, Gordhan K.; Mony, Suresh; … - In: Journal of Indian business research 14 (2022) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10013288099
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Behavioral response to price : data-based insights and future research for retailing
Kalyanaram, Gurumurthy; Winer, Russell S. - In: Journal of retailing 98 (2022) 1, pp. 46-70
Persistent link: https://www.econbiz.de/10013207541
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.; Sethuraman, Raj - 2010
Persistent link: https://www.econbiz.de/10003924129
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A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel; Kerin, Roger A. - In: The journal of product & brand management 22 (2013) 5/6, pp. 362-370
Persistent link: https://www.econbiz.de/10010224843