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The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi; Peng, Siqing - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
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Culture and consumer behavior
Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - 2014
Persistent link: https://www.econbiz.de/10010363005
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
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Feeling inferior, showing off : the effect of nonmaterial social comparisons on conspicuous consumption
Zheng, Xiaoying; Baskin, Ernest; Peng, Siqing - In: Journal of business research : JBR 90 (2018), pp. 196-205
Persistent link: https://www.econbiz.de/10011882017
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Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi; Peng, Siqing; Hampson, Daniel P. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
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How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi; Peng, Siqing - In: Psychology & marketing 26 (2009) 7, pp. 572-589
Persistent link: https://www.econbiz.de/10003874119