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~subject:"Consumer behaviour"
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Consumer behaviour
Relationship marketing
71
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68
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35
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34
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31
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Palmatier, Robert W.
24
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9
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7
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5
Steinhoff, Lena
5
Gopalakrishna, Srinath
4
Fang, Eric
3
Henderson, Conor M.
3
Kim, Jisu J.
3
Martin, Kelly D.
3
Scheer, Lisa K.
3
Allen, B. J.
2
Arnold, Todd J.
2
Crecelius, Andrew T.
2
Dong, Beibei
2
Eckhardt, Giana M.
2
Gretz, Richard T.
2
Gu, Flora Fang
2
Jiang, Baojun
2
Kumar, V.
2
Lamberton, Cait
2
Lawrence, Justin M.
2
Lee, Ju-Yeon
2
Leung, Fine F.
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Li, Xiaoling
2
Mende, Martin
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Rindfleisch, Aric
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Sivakumar, K.
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Zervas, Georgios
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Zou, Shaoming
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Basuroy, Suman
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Beck, Joshua T.
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Journal of marketing
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Journal of the Academy of Marketing Science
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Journal of retailing
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Journal of service research
3
Journal of service research : JSR
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The connected customer : the changing nature of consumer and business markets
1
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1
Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
Saved in:
2
How budget constraints impact consumers' response to discount presentation formats
Scheer, Lisa K.
;
Shehryar, Omar
;
Wood, Charles M.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003993655
Saved in:
3
Customer value impact of sales contests
Garrett, Jason
;
Gopalakrishna, Srinath
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
Saved in:
4
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
5
Constructive resistance in the frontlines : how frontline employees' resistance to customer incivility affects customer observers
Kamran-Disfani, Omid
;
Bagherzadeh, Ramin
;
Bhattarai, Ashok
- In:
Journal of service research
26
(
2023
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10014580332
Saved in:
6
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
7
The opportunities and costs of highly involved organizational buyers
McClure, Colleen E.
;
Lawrence, Justin M.
;
Arnold, Todd J.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 480-501
Persistent link: https://www.econbiz.de/10014251194
Saved in:
8
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
9
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
10
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
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