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Attitudes towards sexual images in Chinese advertisements by religion

Waller, David S.; Fam, Kim-Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425

Persistent link: https://www.econbiz.de/10011386017

Sales promotion : the role of equity sensitivity

Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848

Persistent link: https://www.econbiz.de/10013391139

Celebrity endorsements in liked advertisements : a study of Asian countries

Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10014285111

The developmental process of unethical consumer behavior : an investigation grounded in China

Liu, Zhiqiang; Yang, Zhilin; Zeng, Fue; Waller, David - In: Journal of business ethics : JOBE 128 (2015) 2, pp. 411-432

Persistent link: https://www.econbiz.de/10010519145

Advertising dislikeability in Asia : Is there a relationship with purchase intention and frequency?

Fam, Kim-Shyan; S. Waller, David; Cyril de Run, Ernest; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 144-161

Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

Persistent link: https://www.econbiz.de/10014674808

Attributes of likeable television commercials in Asia

Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432

Persistent link: https://www.econbiz.de/10003768848

Indigenous research methods to build an uncontested space for marketing insight

Chan, Kaye; Khamis, Susie; Taylor, Maureen; Waller, David - In: International journal of market research 65 (2023) 6, pp. 796-811

Persistent link: https://www.econbiz.de/10014427218

Preference stability : modeling how consumer preferences shift after receiving new product information

Oppewal, Harmen; Morrison, Mark; Wang, Paul; Waller, David - In: Choice modelling : the state-of-the-art and the …, (pp. 499-516). 2010

Persistent link: https://www.econbiz.de/10003988622

Offensiveness of advertising with violent image appeal : a cross-cultural study

Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417

Persistent link: https://www.econbiz.de/10010198661

Attitudes of Indonesian mothers toward food advertising directed to children

Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412

Persistent link: https://www.econbiz.de/10011432270

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