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Consumer behaviour
Konsumentenverhalten
75
Emotion
38
Theorie
24
Theory
24
Ethics
22
Business ethics
21
Unternehmensethik
20
Ethik
19
Salespeople
15
Verkaufspersonal
15
Organizational behaviour
14
Personality psychology
14
Persönlichkeitspsychologie
14
Verhalten in Organisationen
14
Corporate social responsibility
13
Marketing
13
Brand
12
Corporate Social Responsibility
12
Markenartikel
12
Marktforschung
12
Brand management
11
Cognition
11
Kognition
11
Markenführung
11
USA
10
United States
10
Experiment
9
Market research
9
Marketing theory
9
Marketingmanagement
9
Marketingtheorie
9
Decision
8
Entscheidung
8
Measurement
8
Beziehungsmarketing
7
Managers
7
Messung
7
Relationship marketing
7
Social relations
7
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Undetermined
27
Free
8
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Article
64
Book / Working Paper
11
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Article in journal
51
Aufsatz in Zeitschrift
51
Aufsatz im Buch
10
Book section
10
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
75
Author
All
Bagozzi, Richard P.
75
Grappi, Silvia
10
Romani, Simona
10
Xie, Chunyan
8
Verbeke, Willem J. M. I.
5
Batra, Rajeev
3
Dholakia, Utpal M.
3
Paulssen, Marcel
3
Pozharliev, Rumen
3
Yoon, Carolyn
3
Atakan, S. Sinem
2
Birk, Matthias M.
2
Dietvorst, Roeland C.
2
Griskevicius, Vladas
2
Grønhaug, Kjell
2
Herjanto, Halimin
2
Moutinho, Luiz
2
Rothman, Alexander J.
2
Ruvio, Ayalla A.
2
Sekerka, Leslie E.
2
Simpson, Jeffry A.
2
Stone, Merlin
2
Wright, Len Tiu
2
Zarantonello, Lia
2
Østli, Jens
2
Ahuvia, Aaron
1
Ahuvia, Aaron C.
1
Amatulli, Cesare
1
Anaza, Nwamaka
1
Ansary, Adel I. el-
1
Ascione, Frank J.
1
Atakan, Sukriye Sinem
1
Bagchi, Rajesh
1
Baumgartner, Hans
1
Baumgartner, Johann
1
Berg, Wouter E. van den
1
Brady, Michael K.
1
Cardamone, Ernesto
1
Cheema, Amar
1
Cox, James C.
1
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Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Journal of business research : JBR
3
Betriebswirtschaftliche Diskussionsbeiträge
2
Handbook of brand relationships
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
Routledge companions in business, management and accounting
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Cogent business & management
1
Digital marketing : global strategies from the world's leading experts
1
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Marketing and humanity : discourses in the real world
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
Review of marketing research : Vol. 2
1
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ECONIS (ZBW)
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1
Understanding the consequences of pride and shame : how self-evaluations guide moral decision making in business
Bagozzi, Richard P.
;
Sekerka, Leslie E.
;
Sguera, Francesco
- In:
Journal of business research : JBR
84
(
2018
),
pp. 271-284
Persistent link: https://www.econbiz.de/10011802950
Saved in:
2
Choosing not to buy when tempted : advancing sustainable development with consumer moral restraint
Sekerka, Leslie E.
;
Kipfelsberger, Petra
;
Stimel, Derek
; …
-
2022
Persistent link: https://www.econbiz.de/10013171108
Saved in:
3
Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P.
-
2011
Persistent link: https://www.econbiz.de/10009270400
Saved in:
4
Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 369-378)
.
1994
Persistent link: https://www.econbiz.de/10001288162
Saved in:
5
Behavioral science foundations for global marketing research and practice : the model of goal-directed behavior
Bagozzi, Richard P.
- In:
Journal of global marketing
37
(
2024
)
4
,
pp. 237-263
Persistent link: https://www.econbiz.de/10015192616
Saved in:
6
Marketing as exchange : is it indistinguishable from social psychology?
Bagozzi, Richard P.
- In:
Changing the course of marketing : alternative …
,
(pp. 257-262)
.
1985
Persistent link: https://www.econbiz.de/10001307190
Saved in:
7
Consumer agency and action
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 316-331)
.
2010
Persistent link: https://www.econbiz.de/10003923149
Saved in:
8
Social influence and the self
Bagozzi, Richard P.
- In:
The Routledge companion to identity and consumption
,
(pp. 255-264)
.
2013
Persistent link: https://www.econbiz.de/10009700280
Saved in:
9
Alternative approaches for thinking about and modeling consumer decisions in relationships
Bagozzi, Richard P.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 315-319
Persistent link: https://www.econbiz.de/10009580761
Saved in:
10
Three systems underpinning marketing behavior
Bagozzi, Richard P.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
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